Japan Trademark
Trademarks are vital for protecting your brand, services and products. Ask us for a quote!Japan Trademark: Your Gateway to Secure and Credible Market Entry
- Protect your brand across one of the world’s most trusted and brand-sensitive markets.
- Prevent imitators with strong legal rights recognised nationwide.
- Enhance credibility and pave the way for smoother partnerships, sales, and long-term growth.
How Japan Trademark Registration Works
What can be trademarked:
Japan protects words, logos, symbols, shapes, colours, and combinations of these elements. This covers most business names and brand identities.
Extra protection available:
Once established, you can register defensive trademarks across multiple categories for stronger brand protection.
Straightforward process:
The Japan Patent Office reviews your application for conflicts. Most applications proceed smoothly to registration, with a 2-month public review period afterwards.
If there is no objection or objection is not accepted by the registration office, your trademark registration is maintained; if the objection is successful, the registered trademark is revoked.
Keep it active:
Simply use your trademark in business to maintain protection (unused marks may be challenged after 3 years).
Benefits of Japan Trademark Registration
Enter the Japanese market confidently – Secure your brand before launching products or services in Japan.
Protect your brand from copycats – Prevent others from using or registering your brand name in Japan.
Unlock e-commerce opportunities – Required for brand registry on Amazon Japan and other major platforms.
Build international credibility – Show customers and partners you’re serious about the Japanese market.
What You'll Need to Get Started
For Companies:
- Your logo or brand name
- List of products/services to protect
- Company registration documents
For Individuals:
- Your logo or brand name
- List of products/services to protect
- ID verification
Why Work With Us
Expert support throughout:
Our Japanese legal partners handle all communications with the Japan Patent Office, keeping you informed at every step in plain English.
High success rate
We conduct thorough pre-filing searches to identify potential issues early, achieving over 80% approval rate on first application.
Customer Service
We have one-on-one dedicated customer service staff, 24 hours online service, and we respond to all your queries quickly.
Cost-effective
Relatively low cost but high quality services will strengthen your Japanese business development.
Ready to protect your brand in Japan?
Contact us for a free initial consultation and trademark search.
Q&A
Is there 100% guarantee for the success of registration of Japanese trademark?
No, there are some unpublished trademarks in the database used in the Japanese Patent Office, which are unpredictable by the agent. Moreover, after the trademark is approved for registration, it may also face the case of being deregistered due to dissent. Similarly, trademark applications in other countries and regions of the world do not have an 100% success rate.
However, by our full investigation and modification suggestions, the possibility of being rejected due to the similarity problem can be effectively reduced, and the approval rate is greatly improved.
Does the Japanese trademark application need to provide evidence of usage?
It is possible that if the scope of goods or services covered in a particular product or service category is too broad, the Japan Patent Office will challenge the applicant’s sincerity in using the trademark and issue a notice requesting evidence of usage.
When is the application for trademark registration in Japan?
The Japanese trademark law follows the principle of applying for precedence rather than prior use. Sino-Japanese trade is becoming more frequent. When overseas trademarks are registered in Japan by others, the difficulty of transnational rights protection has made it impossible for rights holders to use their original trademarks in Japan. Therefore, “early applicants win.” Let the trademark go ahead before opening up the Japanese market.
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