PPWR Compliance for Sellers Across the EU
One regulation, 27 countries, one deadline: 12 August 2026. Whether you sell in Germany, France, Spain, Italy or across the whole EU, J&P Accountants manages your packaging compliance, EPR registrations and documentation in every market. Get Your Free PPWR Compliance CheckOne PPWR Regulation, Every EU Market
PPWR, Regulation (EU) 2025/40, introduces a harmonised framework across all 27 EU member states, replacing the previous Packaging Directive. While the regulation sets consistent obligations at EU level, individual countries are still confirming their own implementation requirements, meaning timelines and processes may vary by market.
What has not been harmonised is registration. Producer and EPR (Extended Producer Responsibility) registration remains national. Germany runs LUCID, France has its own registers, and Spain and Italy each operate separate systems with their own fees and reporting formats.
From 12 August 2026, producers must hold a valid EPR Registration Number in each country where they sell and meet ongoing reporting and eco-contribution fee obligations. Germany currently has the most active enforcement, and other major markets are expected to follow.
For a full breakdown of what PPWR means for your business, read our guide: EU PPWR 2026: What E-Commerce Sellers Need to Know Before the Deadline.
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Who Needs to Comply with PPWR in the EU
PPWR applies to you if you are:
- A seller based in one EU country shipping to customers in others
- A marketplace seller on Amazon or other platforms trading across EU borders
- A brand owner placing packaged products on any EU market
- An importer or distributor bringing packaged goods into the EU
If you are a UK-based business selling into EU markets, see our dedicated guide to PPWR compliance for UK businesses selling into the EU.
Country Coverage
We support PPWR and EPR compliance across the EU, with particular depth in the largest seller markets:
- Germany. The largest and most actively enforced packaging market in the EU. We manage LUCID registration and ongoing packaging compliance for sellers trading in the German market.
- France. Full producer registration and reporting support, delivered with our specialists based in France.
- Spain. Registration and reporting support for one of the fastest growing EU e-commerce markets.
- Italy. Registration and reporting support for sellers trading into the Italian market.
We also support sellers with packaging compliance obligations in Belgium, the Netherlands, Austria, Poland, the Czech Republic, Ireland, Portugal, Sweden, Denmark, Finland and every other EU member state.
Need an EU Authorised Representative? We Act as Yours.
If you sell into EU countries where your business is not established, you may still need an Authorised Representative or local registration in each market.
J&P Accountants provides Authorised Representative services as part of our PPWR compliance support. We act as your official point of contact in the EU, so you can keep selling without setting up a European entity.
Our Authorised Representative service covers:
- Acting as your named EU representative for packaging compliance
- Producer and EPR registration in the countries where you sell
- Multi-country reporting and deadline management across all relevant EU markets
- Responding to national authorities on your behalf
Based outside the EU entirely? Find out more about our EU Authorised Representative services for international sellers.
How J&P Accountants Gets You Compliant
We handle PPWR compliance end to end, in three steps:
- Step 1. Assess. We review where you sell, what packaging you use and exactly which PPWR and EPR obligations apply to your business.
- Step 2. Register. We complete your producer and EPR registrations in each country where you sell, and appoint ourselves as your EU Authorised Representative where required.
- Step 3. Maintain. We prepare and hold your documentation, keep your registrations current and handle ongoing reporting, so you stay compliant as EU packaging rules continue to develop.
Why J&P Accountants
J&P Accountants is a one-stop European compliance service provider with our own dedicated SaaS system, built to support e-commerce businesses from their first PPWR registration through to full global cross-border expansion. Whether you are registering in one EU country or scaling across multiple markets, our platform and our people grow with your business.
Our team includes compliance specialists based across our European offices in France, Spain, Italy and Austria, who work in packaging and producer compliance every day.
We already manage VAT, EPR compliance and packaging obligations for online sellers across multiple EU markets and are a listed trusted advisor for both Amazon and eBay. PPWR is an extension of what we do, not a new experiment. One provider, every market, no language barriers.
FAQs
Does PPWR replace national EPR registration?
No. PPWR harmonises packaging rules across the EU but national producer and EPR registration continues. You must still register and report in each country where you place packaged products on the market.
I only sell in one EU country. Does PPWR still apply?
Yes. PPWR applies to all packaging placed on the EU market, including domestic sales. If you sell in one country you comply in one country. As you expand, we add registrations market by market.
Which EU country enforces packaging rules most actively?
Germany currently has the most active enforcement, and marketplace sellers there are routinely required to show a valid LUCID registration. Enforcement in other member states is expected to increase as PPWR takes effect.
What do I need ready by 12 August 2026?
A valid EPR Registration Number in each country where you sell, submitted to any relevant marketplaces such as Amazon via your Seller Central account. You must also be meeting ongoing reporting and eco-contribution fee obligations in each market. We manage all of this for you.
Selling Across Multiple EU Countries Should Not Mean Multiple Compliance Headaches.
Tell us your markets and we will handle registration, documentation and reporting in every one of them. Get your free compliance check today.
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