PPWR Compliance for International Sellers Shipping into the EU
Based in the US, China or anywhere outside Europe? If your products reach EU customers, the EU Packaging and Packaging Waste Regulation applies to you from 12 August 2026. J&P Accountants acts as your EU Authorised Representative and manages your compliance in every EU market you sell into. Get Your Free PPWR Compliance CheckNo EU Address Does Not Mean No EU Obligations
PPWR, Regulation (EU) 2025/40, applies to all packaging placed on the EU market, regardless of where the seller is based. A business in New York, Shenzhen or Sydney shipping packaged products to EU customers has the same obligations as one in Berlin.
For sellers established outside the EU there is one extra requirement that changes everything: you must appoint an Authorised Representative established in the EU. Without one, you cannot meet your registration and documentation obligations, and marketplaces can refuse to let you sell to EU customers at all.
From 12 August 2026, non-EU sellers must be registered in each EU country where they sell, hold a valid EPR Registration Number per country, meet ongoing reporting and eco-contribution fee obligations, and have an Authorised Representative legally established in the EU acting on their behalf.
For a full breakdown of what PPWR means for your business, read our guide: EU PPWR 2026: What E-Commerce Sellers Need to Know Before the Deadline.
Get PPWR Compliance Help Now
Who Needs to Comply with PPWR as a Non-EU Seller
PPWR applies to you if you are:
- A US, Chinese or other non-EU seller shipping to EU customers, directly or through a marketplace
- An Amazon seller using European fulfilment to reach EU buyers
- A brand exporting packaged products to EU distributors or retailers
- A dropshipping or e-commerce business with EU customers
Marketplaces are responsible for verifying that their third party sellers comply, and enforcement is already happening. For most international sellers, the first sign of a compliance problem is a suspended listing, not a letter from a regulator.
If you are a UK-based business selling into EU markets, see our dedicated guide to PPWR compliance for UK businesses selling into the EU.
The Cost of Waiting
From 12 August 2026, non-compliance is not a warning letter. It’s lost sales.
Suspended Listings
Marketplaces must verify that sellers comply with EU packaging rules. Sellers who cannot provide proof of compliance risk having their listings suspended without notice.
Products Pulled from the Market
National authorities can withdraw or recall non-compliant packaged products from sale across the EU. A single packaging issue can take an entire product line offline.
Losing EU Market Access
Continued non-compliance can prevent your business from selling into the EU and Northern Ireland. Member states may also impose financial penalties alongside market restrictions.
Need an EU Authorised Representative? We Act as Yours.
If your business is based outside the EU, you cannot meet your PPWR and EPR obligations on your own. The regulation requires non-EU producers to appoint an Authorised Representative established in the EU to handle registration, reporting and compliance on their behalf.
J&P Accountants provides Authorised Representative services as part of our PPWR compliance support. We act as your official point of contact in the EU, so you can keep selling without setting up a European entity.
Our Authorised Representative service covers:
- Acting as your named EU representative for packaging compliance
- Producer and EPR registration in the countries where you sell
- Multi-country reporting and deadline management across all relevant EU markets
- Responding to national authorities on your behalf
Why Choose J&P Accountants for PPWR Compliance
EU Compliance Expertise
We manage your PPWR and EPR obligations across the EU, ensuring your business meets country-specific registration, reporting and compliance requirements without the complexity of managing multiple EU registrations yourself.
EU Authorised Representative
As your appointed EU Authorised Representative, we act on your behalf with national authorities, complete registrations and help you maintain compliance across every market you sell into.
Multi-Country Compliance Management
Whether you sell in one EU country or across multiple marketplaces, we coordinate registrations, reporting deadlines and ongoing compliance through one dedicated point of contact.
How J&P Accountants Gets You Compliant
We handle PPWR compliance end to end, in three steps:
- Step 1. Assess. We review where you sell, what packaging you use and exactly which PPWR and EPR obligations apply to your business.
- Step 2. Register. We complete your producer and EPR registrations in each country where you sell, and appoint ourselves as your EU Authorised Representative where required.
- Step 3. Maintain. We prepare and hold your documentation, keep your registrations current and handle ongoing reporting, so you stay compliant as EU packaging rules continue to develop.
Already established in the EU but selling across multiple member states? Find out more about PPWR compliance for sellers across the EU.
PPWR Is Law. The Deadline Is Real. We Make It Simple.
From 12 August 2026, the EU Packaging and Packaging Waste Regulation applies to every business placing packaged products on the EU market. Compliance is not optional.
Non-compliant sellers face suspended marketplace listings, products withdrawn from sale and, ultimately, losing access to the EU market, with penalties set by each member state on top.
PPWR Deadline Countdown
The PPWR deadline is 12 August 2026. Start your compliance now to continue selling into the EU without disruption.
Complete PPWR Compliance
We handle your registration, documentation and ongoing reporting across every EU market you sell into.
EU Authorised Representative
We act as your official EU Authorised Representative, handling communication with authorities and supporting your compliance obligations.
Why J&P Accountants
J&P Accountants is a one-stop European compliance service provider with our own dedicated SaaS system, built to support international e-commerce businesses from their first PPWR registration through to full global cross-border expansion. Whether you are entering one EU market or scaling across many, our platform and our people grow with your business.
Our team includes compliance specialists based across our European offices in France, Spain, Italy and Austria, supporting international sellers with UK and EU tax, VAT and EPR compliance every day.
We are a listed trusted advisor for both Amazon and eBay, and we already manage VAT, EPR compliance and packaging obligations for international sellers across multiple EU markets. One English-speaking provider covering the UK and every EU market, without you needing a European entity of your own.
FAQs
I ship small volumes to the EU. Does PPWR really apply to me?
Yes. PPWR applies to all packaging placed on the EU market, and marketplace enforcement does not distinguish by size. Some national EPR schemes have thresholds and rules that vary by country, and we confirm exactly what applies to your volumes as part of the compliance check.
What does an EU Authorised Representative actually do?
The Authorised Representative is your officially appointed compliance contact established in the EU. They handle registration, hold your documentation and respond to authorities on your behalf. Non-EU producers cannot meet PPWR obligations without one.
Can Amazon block my listings over packaging compliance?
Marketplaces are responsible under EU rules for ensuring their third party sellers comply, and platforms have already begun enforcing packaging registration requirements against sellers. Keeping your compliance in order is the only reliable protection for your listings.
Do I need to set up an EU company?
No. Appointing an Authorised Representative such as J&P Accountants meets the establishment requirement for packaging compliance without you forming an EU entity.
Your Customers Are in the EU. Your Compliance Should Be Too.
Tell us where you are based and where you sell. We will confirm your obligations, act as your EU Authorised Representative and get you compliant before the rules catch up with your listings.
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