Curry’s PC World has launched its new high tech shopping app which will enable shoppers to purchase directly and track live stock levels from the app. The app is part of a multimillion pound investment which will be available across IOs and Android operating systems. Furthermore, the retailer also announced that there will be a future update which will add AR functionality, allowing users to virtually place items in their home before purchasing them.
J&P comments
Currys PC World’s high tech shopping app is a great alternative for purchasing electrical goods on the go instead of having to do it on the company’s website. And, its augmented reality (AR) functionality is also a nice touch too since it helps shoppers visualize what the product will look like n their home before investing in it. Other online retailers including Toys r Us and Ikea have also implemented AR functionality in their shopping apps in order to enhance the customers shopping experience.