A study conducted by the Institute for Banking Innovation (Ibi) at the University of Regensburg, Germany has revealed that 57% of German customers who use a particular payment method for their online orders prefer to pay with PayPal. This research was carried out in the format of a survey which queried 1,011 regular online shoppers about their preferences, experiences and behaviour. The study also found that online retailers who offer only one type of payment method reach a maximum of 6 out of 10 customers.
J&P Comments
Although PayPal is popular among German online shoppers, online retailers greatly limit their customer reach if they only provide this payment method. This is why sellers in Germany who only provide PayPal need to consider offering other methods, such as credit card, invoice and direct debit.
