A study conducted by the statistical office of the European Union, Eurostat, has found that the share of people living in the EU who shop online has increased to 60%. This study surveyed people between the ages of 16 and 74, and it also demonstrated some interesting findings in regards to user demographics. 61% of men and 59% of women were found to shop online, and the highest increase was reported in Estonia – in 2009, only 17% of the population shopped online, whereas in 2019 this was reported as 68%.
J&P Comments
With E-commerce growing in popularity as a whole across Europe and shopping via mobile phone increasing dramatically in recent years, it is no surprise that the majority of people across the EU now shop online. With the coronavirus crisis, E-commerce can only be expected to grow further.
