Switzerland’s electronic department store Microspot converted its business from a physical retail outlet to an online department store in May and now sells a broad assortment. Microspot is the third Swiss electronic retailer to turn its brick and mortar business into an online department store following rival Brack.ch. Due to the collapse of Coops previous project with Siroop back in April 2018 which was meant to rival Amazon, the business has been working hard in silence expanding where they added created new product categories and employed around 100 new employees.
CEO Pierre Wenger states that the goal is to grow twice as fast as the market, with the target being an annual growth of about 20 percent.
