Deliveroo announced that they will be exiting the German market on 16th August. After just four years of operating in Germany, the UK delivery firm wants to focus on growing its operations in other international markets. In 2015, the company expanded for the first time internationally where they launched its platform in Paris and Berlin. And, then soon after Germany, which took a downturn when they were made to shut down services in several small German cities.
J&P Comments
Deliveroo departure is unfortunate; however, from a business perspective, it makes sense to leave a market that no longer serves it any purpose, rather than exhausting its efforts and expenditure on a market that it is struggling to sustain. Last year, Delivery Hero was another food delivery service that exited Germany due to a tight market.
