US-based online marketplace Zulily has introduced a competitor price tool to its platform. The tool will allow online shoppers to compare the prices of Zulily’s products with those of colossal retailers such as Amazon and Walmart. Zulily has stated that they integrated the tool as 59% of online shoppers are doing more comparison shopping, and they believe that they offer the best deals in products such as clothing and lifestyle items.
J&P Comments
With consumers being able to easily compare prices between platforms, the price comparison tool will definitely give retailers such as Zulily an advantage over online giants such as Amazon, and this could turn Zulily into a potential competitor.
