Although most retailers benefit from Black Friday, a recent study which took place in Germany surveyed 674 retailers and found that 60% of them do not want Black Friday. 42% of the retailers surveyed believe that Black Friday damages their Christmas business, and 43% of them said that they think it has a negative impact on profit. When retailers and consumers were asked, “Do you think that lower prices, such as those that are customary for Black Friday, benefit or hurt the trade?” 41% of consumers said low prices hurt the trade and 48% of businesses agreed.
J&P Comments
One of the reasons why retailers may feel this way about Black Friday is that they believe it distracts from the business they are creating around Christmas time and as a result they will not profit so much from the products they are selling at Christmas. The low prices that retailers offer on Black Friday can also hurt the business if they do not make the expected amount of sales.
