According to research carried out by a marketing firm, the average cost that brands pay to sponsor their Instagram posts has increased 44% between 2018 and 2019. The average price of a sponsored photo on Instagram now costs around $1,642, which is 1125% more than how much it cost 5 years ago ($134). Posts sponsored by social media influences have also grown by 150% in the last year.
J&P Comments
The alarming increase in costs that brands pay to sponsor their posts demonstrates how Instagram is growing as an advertising platform, and it also shows that the value that sellers place on the distribution of their content has increased.
