A study has revealed that over the past 12 months, online food purchases in Italy have increased by 42%. The report has shown that the growth in this particular E-commerce category is mainly due to the fact more Italians are ordering food to be delivered to their homes. The report also demonstrated that in the last 12 months one third of Italian e-shoppers bought food and beverages online.
J&P Comments
The growth of the food sector in Italian E-commerce could be contributed to the fact it is now a lot easier to order food for delivery in Italy. In 2017, 74% of Italian cities with a population of over 50,000 were covered by home delivery services, and this has now increased to 93%.
