According to figures published by Adobe Analytics, E-commerce sales in the US hit a record value of $7.4 billion on Black Friday this year. This is a 19% increase from last year, as $6.22 billion sales were reported for Black Friday 2018. It is not only E-commerce sales figures that have increased – mobile sales also reportedly reached $2.9 billion and the average order value for Black Friday 2019 increased by 5.9% to $168.
J&P Comments
The significant increase in people purchasing online on Black Friday rather than visiting a store is indicative of the digital era we are currently living in – many people who want to shop during the holiday sales would rather do it from the comfort of their own home instead of visiting stores that are extremely busy with people searching for deals.
