GAP has collaborated with ThredUp to offer its customers in-store credit in exchange for their unwanted clothes. ThredUP is a re-commerce platform that sells roughly 15,000 second-hand garments daily on its online platform. Since GAP is a parent brand, the incentive will be available throughout selected GAP stores, Banana Republic, Athletica and Janie and Jack stores across the US. Clearout bags and labels will be available to customers in-store so that they can pile up their unwanted clothes effortlessly.
J&P comments
The partnership between GAP and ThredUP is a great way to reduce environmental waste and allow shoppers to save money on new purchases. It will also enable customers to free up space in their wardrobes to make room for their new garments. Furthermore, the incentive will also benefit parents with young children who are having to continually purchase new clothes for their children due to growth.
