Russian footwear brand Obuv Rossi has revealed its plans to develop an online marketplace. The platform will be accessible from its parent brand’s website; Westfalika.ru The new marketplace is designed to sell products that aren’t available in physical Obuv Rossi physical stores. These online products will include premium goods, third party products and large items that don’t fit the store space. However, despite that, although these goods are only available to purchase online customers can still order them from a physical store.
J&P comments
Launching the business online will enable the company to enhance its efficiency without increasing its physical store space. Depending on how good the online store performs, it might also inspire them to expand overseas.
