E-commerce giant Amazon has opened its first ever own-brand grocery store in Seattle’s Capitol Hill District, Amazon Go Grocery. The store is based on Amazon’s already existing Amazon Go convenience stores, which are cashier-less stores in which customers can simply walk in, pick products from the shelf and walk out. However, this new store is an expansion of the Amazon Go store and has a wide variety of grocery products on sale. The new store is also 10,400 square feet in size, whereas other Go stores are usually 1,200 and 2,300 square feet.
J&P Comments
The opening of Amazon’s new grocery store has provided the E-commerce business with another channel for developing through physical rather than digital means. This store also allows Amazon to be more proficient in selling groceries and increase its reputation as a platform for selling food.
