Online retail giant Amazon has gone one step further in enhancing its same-day delivery service by building “mini-fulfilment centres” across select US cities. These new centres will be able to fulfil same-day deliveries within 5 hours, and Prime customers that are located in cities such as Philadelphia, Phoenix, Orlando and Dallas can receive their orders before 6pm if they place their order in the morning.
J&P Comments
Although this 5-hour delivery service is highly efficient for customers and is bound to put Amazon ahead in the E-commerce game, it will also create more competition for other sellers who do not offer this service, as other delivery timeframe options will begin to feel too slow in comparison.