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For non-EU businesses selling goods into Italy, this represents a turning point in cross-border taxation. With the full enforcement of Italy’s New Consolidated VAT Code (Testo Unico IVA) from 1 January 2027, the Italian Revenue Agency now has unprecedented visibility over international transactions.

Non-compliance is no longer just about filing a return. Sellers who overlook registration, guarantees, or reporting obligations risk:

  • Restrictions or blocked accounts on marketplaces such as Amazon and eBay
  • VAT number deactivation and removal from the VIES database
  • Delays in customs clearance or withheld payments

Even small businesses or first-time sellers can face these challenges if they fail to meet the new rules. Understanding VAT in Italy and remaining fully compliant has therefore become a critical operational priority.

Key Italian VAT Updates

Several changes make compliance essential for non-EU sellers:

  1. €50,000 Financial Guarantee Requirement
  • Non-EU businesses from countries without mutual tax treaties must provide a minimum €50,000 guarantee to maintain VAT registration and VIES listing.
  • Acceptable options include bank guarantees, insurance-backed surety bonds, or deposits in Italian government bonds.
  • Purpose: Protect the Italian tax authority and prevent fraud, ensuring funds are recoverable from foreign sellers.
  1. Consolidated VAT Code (Testo Unico IVA)
  • Unified framework effective 1 January 2027, replacing decades of fragmented tax laws.
  1. Real-Time Reporting (“Cloud Fiscalisation”)
  • Digital payment systems must link directly to the tax authority portal.
  • Italy is expanding its digital VAT control framework, in line with the EU VAT in the Digital Age (ViDA) initiative.
  • While reporting is not fully real time, increased integration of e-invoicing, payment data, and marketplace reporting is expected to strengthen compliance monitoring and audits.

These regulations ensure all non-EU sellers adhere to EU VAT standards, but they also make compliance more complex.

How J&P Accountants Keeps Your Business Compliant

Navigating these high-stakes requirements requires specialised expertise. Under the new rules, only a select few authorised tax agents can take on non-EU clients. J&P Accountants is one of these few, giving our clients a distinct compliance advantage.

We help businesses with every aspect of Italian VAT compliance:

  • VAT Registration & Filing: Ensuring timely registration and accurate submissions.
  • API Integration for Marketplaces: Seamless connection with Amazon VAT services for automated, accurate tax calculation.
  • AES & Digital Reporting: Ensuring all export and transaction data meets Italian digital proof requirements.
  • Chartered Fiscal Representation: Acting as your legal Fiscal Representative, sharing responsibility and shielding you from direct exposure to Italian authorities.

Our approach combines expert guidance, technical solutions, and personalised support so non-EU businesses can focus on growth rather than compliance concerns.

Practical Steps for Compliance

  1. Confirm Your VAT Obligations – Assess whether your business is subject to the €50,000 financial guarantee requirement under Italian VAT rules.
  2. Secure the Guarantee – Arrange a compliant bank guarantee, insurance-backed bond, or government bond.
  3. Audit Your Logistics – Ensure VAT registration is in place before storing goods in Italy; holding inventory without a valid VAT number may lead to penalties.
  4. Prepare for Digital Documentation – Coordinate with freight forwarders and marketplaces to ensure export and transaction records meet Italy’s increasing digital compliance expectations.
  5. File Italian VAT Returns on Time – Ensure timely and accurate reporting across all sales channels.

Following these steps proactively reduces risk and positions your business for smooth expansion into Italy.

Frequently Asked Questions

Is the €50,000 guarantee mandatory for all non-EU sellers?
Most non-EU businesses without a tax treaty with Italy must provide the guarantee. Some countries may be exempt. J&P Accountants can confirm your obligations.

Can I sell while my VAT registration is processing?
Selling before your Italian VAT number is active and VIES-listed is strongly discouraged. Doing so may result in goods being held at customs, withheld marketplace payments, or potential penalties.

What happens if I miss a filing?
The Italian Revenue Agency may assess VAT based on marketplace and transaction data and issue payment requests. Penalties and interest may apply. Using J&P Accountants helps ensure timely filings and accurate Italian VAT compliance.

Secure Your Italian Expansion Today

The new rules are designed to filter out non-compliant sellers. By acting early, you can turn compliance into a competitive advantage.

J&P Accountants is one of the few authorised agents able to serve non-EU businesses under the new Italian VAT rules. Our chartered team provides full VAT in Italy support, including Amazon VAT integration, API-driven tax calculations, and fiscal representation.

Request a free consultation or quote today to ensure your business meets all Italian VAT obligations and expands confidently into the EU market.

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