According to studies conducted by Capterra, 62% of shoppers said that they would consult online reviews when making purchasing decisions as opposed to expert advice and opinions from friends and relatives. And, a further 70% of respondents confirmed that they mainly look at the content of a review as opposed to 16% of the respondents who only refer to the star rating. Positive reviews were found to be 14% more trusted than negative ones, and 46% of respondents said that they would only trust items that have between five to twenty reviews.
J&P Comments:
Reading product reviews before making purchasing decisions is very common in this day of age. Especially when it comes to high-value purchases because you want to ensure that the product is fit for your purpose, otherwise you’ve just wasted a heap of money. Product reviews are also ideal for new product launches since it examines the pro and cons of a product from a non-biased perspective, which may influence the consumer’s purchasing power.
