US retailer Abercrombie & Fitch is the first company to utilize Instagram’s new check out feature which enables consumers to purchase directly from the app. Abercombie & Fitch and its subsidiary brand Hollister, have both incorporated the latest social media feature to its respective pages. Followers of both brands can now click on their desired products that feature on the Instagram accounts.
J&P Comments
Instagram is an excellent channel to use when targeting millennials which make up of the population. Millennials are very particular in what they want and how they want to be contacted. So, it is good that companies are making amendments to their business so that they meet the requirements of their target audience, such as Instagram’s new check out feature.
