According to a retail analyst who works for a top data firm, Amazon is increasing its investment in beauty to the point where it has shown it “has got clear ambitions in this space”. This year Amazon launched its own-brand skin care line, Belei, and also teamed up with cosmetics company L’Oréal to launch Modiface, which enables users to try on make-up virtually. The retail analyst, Florence Wright, has said “This is an opportunity for brands to really drive their presence on the platform.”
J&P Comments
Amazon’s investment into the world of beauty presents excellent opportunities for brands who sell cosmetics – with beauty rapidly growing as an online retail category, online businesses that specialize in beauty and personal care need to consider selling their products on Amazon if they do not already.
