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E-commerce: Google Acquires Pointy

E-commerce: Google Acquires Pointy

Google has acquired Pointy, a start-up company that supports brick and mortar stores showcase their products online. Pointy has been a partner of Google for years, for the search engine's "See what's in store" that appears on business profiles on Google search. There...

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E-commerce: Matalan overcomes online barriers

E-commerce: Matalan overcomes online barriers

The British high street retailer Matalan confirmed that it tested social proof messaging on its site back in 2017, in a bid to increase customer confidence and reduce its abandoned cart rate and returns. After AB testing and customer interviews were complete, the...

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