E-Commerce: Amazon could open physical retail stores in Germany
According to a German newspaper, Amazon are considering opening up retail stores in Germany. It is likely these physical outlets will primarily sell Amazon Echo and Alexa products and will take the form of bookstores. Amazon’s managing director for Germany, Ralf...
E-commerce: Amazon to Open New Fulfilment Centre in Deltona, Florida
A new fulfilment centre will be opened in Deltona, Florida, Amazon has announced. This statement from the E-commerce giant has come less than 2 months after they declared that they plan to build a fulfilment centre in Auburndale, also in Florida. The fulfilment centre...
E-Commerce: eBay is re-adjusting its Seller Advertising program and Promoted Listing ads
eBay has announced that it will be testing new approaches to Promoted Listing Ads, which are advertising campaigns that eBay sellers use to increase the chances of making a sale. This is in response to experienced sellers on the platform feeling undermined by subpar...
E-commerce: Influencer marketing could have peaked in 2019
Influencer marketing experienced a prosperous year in 2019, where its average cost of placing a sponsor rose from $134 in 2014 to a whopping $1650 now. However, it has been reported that influencer marketing may very well have hit its peak as retailers begin to...
