The world’s largest E-commerce platform, Amazon, will be launching a pop-up store on one of China’s most popular online marketplaces, Pinduoduo. The pop-up store will be open until the end of December, and will feature a range of deals for consumers to engage with. Amazon has stated “The Amazon pop-up store on Pinduoduo provides customers with a professionally organized selection of about 1,000 overseas products with competitive prices, authenticity guarantee and convenient shipping.”
J&P Comments
Introducing a pop-up store is an effective way for Amazon to further extend their reach into the Chinese market and continue to improve the online shopping experience for Chinese customers.
