A global technology company’s Holiday Retail Index revealed that online shopping spiked dramatically the weekend before Christmas 2019. According to the retail index, in comparison with November, E-commerce traffic increased by double digits over the three days between December 20-22. On Friday 20th December, E-commerce traffic boosted to 21%, on Saturday 21st December it rose to 21%, and on Sunday 22nd December it increased to 14%.
J&P Comments
With consumers rushing to purchase gifts in time for Christmas, it is no surprise that E-commerce traffic increased dramatically in the run-up to the festive holiday. Holiday promotions from retailers and consumers aiming to meet shipping deadlines will also have contributed to the spike in traffic.
