Amazon has introduced its AI-powered visual search feature in the UK; following its initial launch in the US which took place six months ago. Amazon’s StyleSnap, is a visual search tool which works in conjunction with Amazon’s shopping app, which allows fashion shoppers to search for items via uploading photos on to the app. Once a photo has been uploaded, customers will then be presented with a range of similar products that are available to purchase on Amazon’s marketplace. Amazon also confirmed that if customers are led to a product by searching an image of a fashion influencer, then they will pay them a commission.
J&P Comments
Amazon’s StyleSnap is an excellent way of enhancing the customer’s journey when purchasing online since it removes the need of having to type the full product name and description. However, some users may still prefer to use the traditional way of searching for products on Amazon’s marketplace, but StyleSnap is a great alternative to use when word search does not quite cut it when searching for your desired product.
