The international fast-food franchise Mc Donald’s launched its very own fashion range last week called “Golden Arches Unlimited”, which is available to buy on its brand new e-commerce website. The fashion range is based on Mc Donald’s iconic “golden arches” logo, which features on twenty pieces including hoodies, with “sesame seed” hoods, happy meal t-shirts, beanies, socks, tote bags and many more. Although the fashion range is limited, Mc Donald’s promised that they will restock and launch new merchandise regularly.
J&P Comments
The new Mc Donald’s e-commerce site might inspire the fast-food giant to sell additional products in the future besides just wearable merchandise. The new e-commerce site and fashion line is an excellent way to generate extra revenue, although fast food will always remain as the company’s primary revenue. Although, since Mc Donald’s is a renowned international business, we can imagine that its merchandise will be popular amongst tourists.