According to an organisation that monitors the performance of the UK’s online retail market, in November this year online sales increased 54% in comparison to October. This is the highest level of sales growth that has been seen since April 2018. Research also demonstrated that online sales grew by 16.4% in November 2019 in comparison with the same period a year ago (November 2018). The senior consultant of Capgemini, Lucy Gibbs, has said the growth is due to festive holidays such as Black Friday: “The highest growth this year has been seen in the discounting periods.”
J&P Comments
These results demonstrate the incredible impact that holidays such as Black Friday and Cyber Monday have on online sales trends – however, there have been some concerns expressed by insight experts such as Andy Mulcahy, who has warned that the growth in November’s sales is an indication that consumers will have less to spend in December.
