Amazon has partnered with the Council of Fashion Designers of America (CFDA) and Vogue to launch ‘A Common Thread’, a designer hub which will sell items from independent retailers. The platform is designed to help designers whose revenues have been impacted negatively by the coronavirus crisis. Brands who sell on the platform are able to set their own prices and can pay Amazon a referral fee if they want Amazon to take responsibility for fulfilment and shipping.
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Like Amazon, Alibaba has also launched its own fashion platform ‘Luxury Soho’. It is positive that both leading E-commerce platforms are fuelling these initiatives to help fashion brands at a time that is especially difficult for this sector.
