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E-commerce: H&M launches its second rental service in China
J&P comments
H&M released its first clothing rental service in Stockholm in October, which enabled fashion enthusiasts to hire selected party dresses and skirts from its sustainable clothing range. Now with the company expanding its service to China, there could be a possibility that they will develop it in other markets depending on how well it performs.
E-commerce: Belgium’s Forum Strengthens Cross-Border relations between China & Europe
The two-day European Cross-Border E-commerce Forum opened this week in Liege, Belgium. The Forum is a key platform to discuss the E-commerce opportunities available to Europe and China, and over 150 representatives from institutions and Chinese and EU companies are attending to network. The COO of Overseas-Wallonia Export-Investment Agency, Michael Kempeneers, has said “E-commerce between China and Europe is booming, trading at around $63 billion. China’s e-commerce giant Alibaba’s Cainiao has chosen Liege Airport in central Belgium to develop its first European hub for e-commerce.”
J&P Comments
The European Cross-Border E-commerce Forum is a fantastic opportunity for China and Europe to strengthen their cross-border relations by networking and exchanging ideas. The decision to hold the forum at Liege Airport also contributes towards making Liege a popular location for E-commerce – the airport is already home to an e-Hub which was opened this year by E-Logistics firm ViaEurope.

E-commerce: Amazon and eBay have a market share of 40% in UK
According to statistics provided by a globally renowned E-commerce data service, online retail giants Amazon and eBay make up 40% of all UK E-commerce. Amazon has seen its presence in the UK market increase by 2.3% since 2018, as last year it accounted for 28.8% of UK E-commerce transactions and it now accounts for 30.1%. The data also showed that eBay has a 9.8% share of the UK’s online market.
J&P Comments
Although Amazon and eBay together represent a huge portion of E-commerce in the UK, the difference between each giants’ share of the market is startling. Amazon has once again proved its dominance as an E-commerce platform with its share of 30.1% in comparison to eBay’s 9.8%.

E-Commerce: European Consumers are becoming increasingly aware of environmental footprint
According to the Consumer Conditions Scoreboard, released this year by the European Commission, over 50% of European consumers consider environmental impact when they are shopping online. The survey found that overall there is an increasing awareness of climate change and global plastic contamination, with 59% of consumers in southern European countries stating that they are environmentally conscious and 57% of consumers in eastern European countries agreeing the same.
J&P Comments
As a result of consumer demand for more sustainable ways of shopping online, many E-commerce businesses across Europe are making their delivery processes more environmentally friendly. Some examples of the methods carried out to achieve this include less packaging, recyclable packaging materials and offering a discount to consumers who select shipping methods that use less carbon.

E-commerce: Mc Donald’s launches E-commerce site for its new fashion line
The international fast-food franchise Mc Donald’s launched its very own fashion range last week called “Golden Arches Unlimited”, which is available to buy on its brand new e-commerce website. The fashion range is based on Mc Donald’s iconic “golden arches” logo, which features on twenty pieces including hoodies, with “sesame seed” hoods, happy meal t-shirts, beanies, socks, tote bags and many more. Although the fashion range is limited, Mc Donald’s promised that they will restock and launch new merchandise regularly.
J&P Comments
The new Mc Donald’s e-commerce site might inspire the fast-food giant to sell additional products in the future besides just wearable merchandise. The new e-commerce site and fashion line is an excellent way to generate extra revenue, although fast food will always remain as the company’s primary revenue. Although, since Mc Donald’s is a renowned international business, we can imagine that its merchandise will be popular amongst tourists.

E-commerce: Gadero expands to France
Gadero, a Dutch online retailer that specializes in wood and wooden furniture, is expanding its operations across France. The Dutch retailer can now deliver wooden products across cities including Wallonia, Luxembourg and some northern parts of the country. Gadero also entered the German market in summer 2018. However, the company doesn’t serve the whole of Germany and France since its products are too, and Gadero takes care of the logistics itself.
J&P comments
Entering a new international market is exciting as it allows companies to extend their reach and broaden its audience overseas. However, Gadero confirmed that 70 percent of its orders are shipped through its warehouse in Groningen in the Netherlands. And, the rest is done via dropshipping. Therefore, if the company considers entering new markets in the future, then they will need to build a new warehouse that is located close to its consumers.