E-commerce: Influencer marketing could have peaked in 2019
Influencer marketing experienced a prosperous year in 2019, where its average cost of placing a sponsor rose from $134 in 2014 to a whopping $1650 now. However, it has been reported that influencer marketing may very well have hit its peak as retailers begin to...
E-Commerce: Amazon has record-breaking festive season with shares increase of more than 4%
Amazon has reported that it has had an incredibly successful holiday season this year as a result of the huge number of deliveries and its improved logistics network. Boxing Day 2019 was the most successful day for Amazon’s stock since January 30th of 2019, and on...
E-commerce: $100 billion in unwanted gifts to be returned this year in the US
According to studies, US shoppers are expected to return a whopping $100 billion in unwanted gifts over the festive holiday season. Retailers are expected to see a six per cent increase from last year according to Optpro, as the number of purchases over the Christmas...
